Social Media Marketing
TBG Group expands Blue Shore's social media presence, delivering follower growth and an uplift in business enquiries.
Blue Shore Accountants are a small business accounting firm specialising in Annual Accounts, Tax, VAT, Bookkeeping, Payroll, CIS and more. Founded by Julian Gillett, an experienced accountant for over 30 years.
Campaign Objective and Project Background
With financial services being one of the hardest industries to promote due to the nature of its constraints, it’s no surprise that Blue Shore Accountants came to financial specialists TBG Group to outsource their social media marketing activities.
Blue Shore received very little in the way of engagements and leads via their Facebook platform at the time and were not using any other social platforms. Therefore, the main objective of this campaign was to expand and grow Blue Shore’s social media presence to generate further leads.
Project execution
TBG Group liaised closely with Jessica Peart at Blue Shore Accountants to run through our highly detailed onboarding document, tailor-made by TBG Group to ensure all key details of the client’s persona and needs were captured. This includes target audience factors such as:
- Age
- Gender
- Occupation
- Income
- Hobbies
- Pain Points
- Preferred Social Media Channel
- Location
- …and much more
With Blue Shore’s key target audience in mind, it was established that additional social media platforms were required to be utilised to further increase brand awareness. TBG Group setup and fully optimised Instagram and LinkedIn accounts before developing a bespoke content calendar consisting of educational, entertaining, and informative content.
Two posts per week were made as per the agreed content calendar, with daily engagement exercises conducted across all three platforms to conform with algorithms. TBG Group also utilised LinkedIn’s Newsletter function by posting a fortnightly newsletter consisting of the latest blog posts from Blue Shore’s website. Opening up an additional method of direct marketing to prospective customers across LinkedIn.
Alongside our robust content calendar, TBG Group kept a keen eye out for moment marketing opportunities and seasonal and industry-based posting ideas to capitalise on as part of our marketing strategy for Blue Shore Accountants.
Quality over quantity was at the forefront of our approach to addressing Blue Shore’s main issues. Each marketing activity was based on previous industry knowledge and experience as well as relevant online research around the industry and Blue Shore’s target audience.
Results
Since partnering with Blue Shore Accountants, TBG Group have dramatically increased the exposure and awareness of Blue Shore across their Facebook, Instagram and LinkedIn channels. Driving traffic back to the website and prompting interested prospects to book a free 30-minute consultation.
TBG Group have since increased Blue Shore’s follower count to 607 followers on Facebook, 318 followers on Instagram, and over 320 followers on LinkedIn, with 160 subscribers to the fortnightly newsletter.
Achived success using:
Social Media Marketing
Creating the perfect tailored social media marketing campaign plan that aligns with your end-goal objectives and delivers results – both paid and organic.
We can’t express our gratitude enough for the exceptional work TBG Group has done in expanding our social reach and driving business leads. As a business in the financial services industry, a strong online presence is crucial, and TBG Group has truly delivered.
With their expertise, our social reach has expanded significantly, reaching a broader and more engaged audience. We’ve seen a noticeable increase in the number of followers and enquiries we’ve received.
One of the standout elements of TBG Group’s services has been the development of a well-structured content calendar and posting strategy. This has kept our social media profiles consistently active with relevant and engaging content. Additionally, TBG Group’s use of LinkedIn’s newsletter function has allowed us to share valuable insights and updates directly with our network.
Working with TBG Group has been a collaborative and insightful experience. Their team understood our industry and business objectives, and they tailored their strategies to fit our unique needs. The results speak for themselves, and we couldn’t be happier with the impact their services have had on our business.
What We Do - Our Services
We understand that not every financial services firm is the same and not everyone will require the same type of services. However our mission doesn’t change; which is to help you grow. This means that our range of services is necessarily wide. Whether you are looking to build trust and loyalty among your existing clients, bring on new mortgage or protection leads or grow your online presence and brand awareness, we design specific campaigns for you that match your business goals.
Inbound/Outbound Customer Service
Flexible inbound and outbound phone-based customer service solutions that address customer demand and manage response for your firm,
Lead Generation
Delivering prospective clients to you making sure that all leads we provide are of value to your business
Appointment Setting
Quality, qualified appointments that will fill your advisers diaries with genuine, interested prospects.
Data Cleansing & Enrichment
We have extensive experience in conducting telephone-based legacy data cleansing, profiling and enrichment projects
Email Marketing
Creation and distribution of consistent, intent-driven e-mails to existing clients or new prospects accompanied by user actions and detailed reporting
Social Media Marketing
Working with you to create the perfect, tailored social media marketing campaign that aligns with your end-goal objectives
Text Message Marketing
We will work with you to engage customers and boost retention with tailored messaging and easy-to-launch campaigns.
Compliance Checks
A robust Treating Customers Fairly (TCF) and Consumer Duty Compliance Program that assists financial firms in maintaining demonstrable evidence of putting customers first.
Website Build & Management
From initial wireframing and domain setup all the way to ongoing management, we can help at any stage
Surveying
Open dialogue in a polite, professional, and efficient manner to go through your survey in the volumes you want. Full reporting back with MI, any patterns, and further relevant information.
Paid Advertising
We can manage an existing paid ad campaign or create new campaigns that suit your budget, goals and timescales
Design, Print & Direct Mail
We can manage all of your design, print and direct mail for letters, brochures and other business literature indepently or part of a broader client campaign
Call, Email or Meet Us
Take your financial services business to another level with help from our telemarketing and digital marketing specialists at TBG Group . Specialising in everything from lead generation and appointment setting to email marketing and pay-per-click advertising, we’ve got the team, the technology, and the experience to deliver those results and help your business succeed.